HOW TO MAKE A SHARED PHOTOSHOOT WORK FOR YOU

Recently I received some really great advice from a fellow photographer I respect. He told me that he does something that most other photographers turn their noses up to - he allows his clients to share the cost of a photoshoot. Honestly, I was surprised. Every single established photographer I have ever spoken to said not to allow this, so naturally I was intrigued. The more he told me about his process, the more I realized the genius behind it. I realized that the old standard was based around a print world mentality and not the current digital age we reside in. And although you would think “sharing a shoot” does not need to be explained, I thought I’d share some creative insights with you. Most of my clients are interior designers, so I am going to write this post based around that assumption. The same applies though to any scenario.

Design:  Chango & Co.

Design: Chango & Co.

If someone has emailed me and decided that they want to professionally capture their work, they have already decided that its worth the investment. Like any business owner though, I think about my expense dollars and how they’re working for me. My portfolio is not just a catalogue of my work, it’s my main marketing resource. We live in a time where photography is the way we consume info and its certainly becoming the way we shop - whether it be a product or a service. Until recently I would say that Instagram accounted for 90% of my business. If you really break it down, IG is essentially a form of referral - whether it be from a brand you respect or an individual you know. And the quality of the photography is what sells because it determines if people will repost you or not.

The more people who share your professional photos, the higher SEO is coming to your account. Sharing a photoshoot is not only beneficial financially, it ends up giving you a wider group of sharing individuals from the moment you choose to release a project. That means more traction to your IG account and ultimately your website - essentially a community for your product/service. Not only that though - sharing a shoot can make the final photos more polished too.

I’m going to go through a made up scenario to illuminate how many opportunities there are to bring other people into a shared shoot. Mainly just to get your creative juices flowing.

Design:  Flatiron27  // Art Sourcing:  Mason Lane Art Advisory

Design: Flatiron27 // Art Sourcing: Mason Lane Art Advisory

Your project is basically ready, but like most of my clients there are some loose ends. Time to start brain storming. You have some great art pieces that were sources from a gallery or individual artist. They have an active social presence so you decide to hit them up. Maybe they’d like to throw in $200 to secure some shots from the shoot. The artist or gallery gets to benefit from featuring the art in situ which helps showcase the work.

Design:  Salt Design Co  // Painting:  K Palm Fine Art

Design: Salt Design Co // Painting: K Palm Fine Art

The couches in the main living area are still bare and you’d like the perfect pillows to include. You know a great shop that carries the right fit so you reach out to the owner. Maybe they’d like to throw you $100 for the shoot as well, and lend you the pillows for the day. They’ll also benefit from having images of their work styled and creatively placed in a designer home. Plus your client may end up purchasing the pillows once they see them on their couch, so it could be a win/win. If not the pillows get returned good as new.

Design:  Ursino Interiors  // Pilows:  Cloth and Main

Design: Ursino Interiors // Pilows: Cloth and Main

Design:  Flatiron27  // Styling:  Charlotte Safavi

Design: Flatiron27 // Styling: Charlotte Safavi

Now there are flowers to think about. You don’t want to overcomplicate things, but you notice in the shots of brands you admire that flowers are often placed in table scapes, master bedrooms and bathroom. Plus the coffee table and kitchen definitely need a pop of texture. You have a florist you love who also is active on IG. Maybe the florist gives you flowers for free but doesn’t want to contribute cash. Still a win/win because it means you didn’t need to front cash on florals or spend the time arranging. Maybe the florist can repurpose their designs for another project.

Speaking of kitchens, you had a great relationship with the company that installed the counters. They have been working to get their name out so they’re excited to throw in $200 for some editorial worthy photos of their work. 

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Design:  Ansh Interiors  // Countertops:  Faithful Countertops

Design: Ansh Interiors // Countertops: Faithful Countertops

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Then there are the custom millworker and the painter you use. You’ve noticed that both of them tend to take snaps of their work when the home is unfinished - often in not the best light on their phone. Both would benefit from you’re styling savvy to show off their beautiful craftsmanship. Maybe each of them will throw you $100 for some photos. 

Design:  Roost Interiors

Of course there are the major players like the contractor and architect as well. Without them the project would not be what it is. Even if none of the other people mentioned above are interested, an architect or contractor would likely be interested in splitting the fee with you. After all, both would benefit from your (and my) talent with styling a home for a photo shoot. And my work is often published which would garner them more attention as well. 

For some projects this makes sense, and for others it may not. Hopefully this post helps get your creative juices flowing. I’d like to make a couple disclaimers though. Not all photographers are open to this option - I wasn’t even up until recently. So always be sure to ask your photographer. Their photography is their intellectual property and that should be respected. For myself I require that ever business has their own individual contract prior to the photo shoot. If they are interested after the shoot they need to purchase images directly from me.

I hope this was able to spark some creative ideas! Feel free to ping me with questions.

~Raquel

Introducing Viva Araceli

The last year has been a whirlwind. Looking back on it I am a little amazed I spent most of it pregnant. This year was full of both business highs and lows for husband’s company. For me it ended up being my most successful year, but that didn’t really kick into full gear until August when I was approaching my third most challenging trimester. I’m lucky to have such wonderful clients. So many of you helped me schlep my gear at your photo shoots and I am eternally grateful for that.

So without further ado, I’d like to introduce you to Viva Araceli Langworthy. She was born at 2:45am on Saturday November 24th, 2018. She weighed 8 lbs 12 oz, and measured 20.5 inches.

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As I post this Viva is about 2.5 weeks old. Her name has different meanings and is mainly Spanish. One translation could mean, “Long Live the Alter of Heaven”. Her first name is a chant of joy - an exclamation of happiness. And I must say. in her short time with us she has lived up to that. She is a sleepy ball of mush right now, but she’s the only two week old I’ve ever met that could smile back at me. We are enjoying her immensely.

Her biggest sister Nova is totally enamored by her and actually quite helpful. It is fun watching Nova, who is now four years old, with a baby sister. She was practically still a baby when Taza was born so this is a new experience for me. Taza loves the baby too. She loves to sing to her (or anyone for that matter) and give her kisses. She is also thrilled that I can now cuddle and play with her, which I think has been helped make this a positive transition.

Kyle and I are a little delirious on the weekends. But that is not a new feeling. And I can say that past experience with this delirium has made it easier to manage so far. It probably helps that we both work from home this time around and find ways to help one another. Its the little things, like heating up lunch for me when I’m nursing, that make all the difference.

Hope you enjoy the photos of our #langworthyladies Thank you to everyone who has sent love our way. Your support and kindness has been deeply felt!

xo, Raquel

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A Newsletter is Born

Welcome! And thank you for visiting this little corner of the internet to find out the latest from Raquel Langworthy Photography.

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As many of you already know I am now on maternity leave awaiting our third little lady. (UPDATE* I’m returning to work in February 2019 rather than April for NJ photo shoots. April will be the start of distance shoots.) I am far from gone though, so I felt this was the perfect time to launch my monthly newsletter and keep all of you up to date on the latest from RLP. I may post more than once a month, but mainly I’d like to keep emails to your inbox few and fresh. I will likely only be sending out once a month. If you are new here and would like to receive the newsletter, please sign up on my website!

Many of you have also asked for an update when the baby comes. I will be sure to post some photos of her when she arrives and keep you up to speed. As always my Instagram stories are a great way to see the most up to date news if you are so inclined!

So onto what this newsletter is really about! I enjoy being a resource to my clients and beyond. I felt a newsletter was the best way to create a collection of insights to help you make the most out of your professional photo shoots.

2018 was also a banner year for published work! This was the first year I actively promoted projects for my clients. I’m excited to share that I’ve secured contacts at several web publication and the list is growing. Its been exciting to be a resource to my clients. Not only have I worked to place you, but I’ve been in communication with you on how to strategize and position yourselves. I recently updated my Press page to better reflect where and how I’ve been published. Please follow the link to check out all the great work that came from 2018 in both print and web. There are a couple projects still yet to be released this year, so stay tuned.

As of today I have four dates booked in April 2019 for photo shoots. There has been a lot of interest in the spring and I’m grateful for that! If you know you want a project captured that month I encourage you to reach out and set up a date. In 2019 I’ll be photographing on Tuesdays, Wednesdays and Thursdays. I welcome your communication, updates and pre-bookings while on leave so please don’t hesitate to reach out.

I hope you are all well and getting ready for some fun Thanksgiving plans with your friends and family. I enjoy watching your IG stories and seeing what’s latest and greatest with you. Our third little lady seems to be holding tight for now, but I look forward to sharing newborn photos of her soon!